The reigning king in the truck world is the Ford F-150, and it's been that way for a couple of decades. But staying on top is getting harder.
With new, tougher fuel standards looming there is a lot of emphasis on efficiency and innovation. On Wednesday, Ford is announcing its flagship truck is taking a step into the alternative fuel world with a vehicle that can run on natural gas.
When you look at their bottom lines and their advertising you realize that the Detroit Three make cars, but they're really truck companies, especially Ford.